The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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From bugs to business impact: Noibu’s shift toward unified commerce analytics
In this solo episode, Kailin Noivo, Co-founder and President of Noibu, shares a pivotal shift in Noibu’s strategy and a broader insight into what’s holding modern ecommerce teams back: fragmented tooling across monitoring, analytics, and digital experience platforms that were never designed to work together.
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