The Ecommerce Toolbox: Expert Perspectives

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What a decade at Coach taught Jennifer Martinez-Velazquez about building modern ecommerce

Creating an ecommerce experience that is both emotionally rich and commercially effective can be complex, because it demands a complete rethinking of how customers actually move through digital ecosystems. Jennifer Martinez-Velazquez, Senior Director of Global Marketing & Digital Experience at Coach, outlines how luxury brands can blend immersive storytelling with rigorous performance measurement.

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  From marketing to $200K savings: how Laura Turner transformed CX in 2 year…

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  Lessons from 14 years in ecommerce: Steve Dumas on AI, content, and the sh…

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  Inside a 5-year tech gap: How Madhav Kondle upgraded Janie and Jack’s 17-y…

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  Cracking the 15% ceiling: How GlassesUSA is pushing eyewear into the digit…

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  The 180-year-old startup: A.T. Cross's digital transformation playbook

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  Building a $100M+ commerce platform without the traditional playbook

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  Why 90% of digital transformations fail - building success at Pendleton

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  Scaling wellness: SpaBreaks hits 10% category share while leading the UK m…

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  Smart lighting revolution: How Jasco achieved 8x ROAS in premium markets

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  From zero inventory to 80 employees: Furniture.com's digital-first approach

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  Beyond basic copy: How microcopy changes drive a 30% lower cart abandonment

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  How Crocs turned cultural trends into $4B revenue

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  How a lean, story‑driven idea became a $40m global brand

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  From Oxford to omnichannel: How Brooks Brothers & Eddie Bauer stay relevant

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  100 Episodes In: Lessons from the Toolbox & Noibu’s Next Chapter with Noib…