The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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Cracking the 15% ceiling: How GlassesUSA is pushing eyewear into the digital future
Guy Haimovitch, Chief Product Officer at GlassesUSA.com, unpacks the technology, operations, and regulatory shifts reshaping a category where accuracy, personalization, and confidence are non-negotiable. Guy explains why eyewear has stubbornly remained at 15% online penetration, and what it actually takes to break through that ceiling. This conversation spans everything from AI-driven prescription scanning to omnichannel experimentation, revealing how GlassesUSA.com is removing friction from every stage of the customer journey.
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