The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
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How Topps Built a Global Collectibles Brand Without Losing Customer Trust With Sayed Suhail Gaffar
Today we dive into the future of omnichannel ecommerce with Sayed Suhail Gaffar, VP of Global Ecommerce at Topps Company. Sayed shares how the iconic collectibles brand expanded globally, modernized its customer experience across channels, and why setting customer expectations, and meeting them, is the ultimate driver of loyalty. Tune in for strategies on balancing retail partnerships, ecommerce growth, and digital innovation in a fast-changing market.
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