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Recart: Aaron Orendorff on low-volume, high-impact content

On episode #28, Jimmy speaks with Aaron Orendorff from Recart. They discuss: - Aaron's low-volume, high-impact content approach- Why he only measures data points with a dollar sign in front of them- Recart's unique SaaS + service model- Lessons learned from four years at "the mothership" (aka Shopify)- How he landed a byline in the New York Times Here's Erica Schneider's "Hooked on Writing Hooks" course Aaron mentions: https://hookedonwritinghooks.com/ 👉 You can follow Aaron Orendorff on LinkedIn here: https://www.linkedin.com/in/aaronorendorff/ 👉 You can learn more about Recart here: https://recart.com/

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