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Microsoft: Heike Young on career growth and creative fulfillment
In this episode of Content Briefly, we interviewed Heike Young, Head of Content & Integrated Marketing at Microsoft, and discussed Enterprise content, the day-to-day, her short-form videos on LinkedIn, the benefits of doing creative work, and more. This episode was brought to you by our friends at Brevo. Try Brevo for free or use the code SUPERPATH to get 50% off for the first three months of any annual plan. ************************ Timestamps: 00:00 Intro 03:34 Who is Heike Young? 03:53 Heike’s background. 04:52 Why is Heike creating more content on LinkedIn? 08:55 How to be more creative. 11:23 Benefits of being creative. 12:59 What content looks like at Salesforce and Microsoft. 15:57 A review of 11 years in the Salesforce content team. 20:42 Differences in content between enterprises and smaller companies. 22:51 How important is prioritization? 29:23 What excites Heike about B2B content? 31:18 Learn more about Heike and Microsoft and get in touch. 32:39 Outro ************************ Useful Links: Website: https://microsoft.com Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung Heike on Twitter: https://x.com/youngheike ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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