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Tom Rudnai on Why Revenue Impact is More Important Than Ever
In this episode of Content, Briefly, Jimmy talks with Tom Rudnai, founder and CEO of Demand Genius, about bridging the gap between content and revenue. Tom, a former sales rep turned entrepreneur, explains how Demand Genius links website engagement with CRM data to help marketers attribute content ROI and make smarter decisions across the buyer’s journey. They discuss the evolving role of content in B2B sales, the challenges of content attribution, and why content teams must lead internal conversations to prove their impact on pipeline and revenue. Tune in for practical insights on optimizing content experience, sales-marketing alignment, and balancing data with creativity in today’s fast-changing landscape. Thanks to our friends at dofollow.com for supporting "Content, Briefly." Learn more at dofollow.com. Register for our upcoming webinar on content attribution and revenue impact here: https://lu.ma/5o3ccibi ************************ Useful Links: Tom on LinkedIn: https://www.linkedin.com/in/edoty/ Website: https://www.demand-genius.com/ Does every marketing channel *actually* suck right now? Every marketing channel sucks right now ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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