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Authority Plug: Lashay Lewis on building a BoFu content strategy
In this episode of Content Briefly, we’ve interviewed Lashay Lewis, Founder of Authority Plug, and discussed positioning and messaging for building a successful consultancy, the intricacies of Bottom of Funnel Content, and more. ************************ Timestamps: 00:00 Intro 02:06 Who is Lashay Lewis? 02:35 Lashay’s perspectives on social media. 05:48 The origin story of Authority Plug. 09:06 Transitioning to consultancy. 10:57 Crafting a unique positioning. 13:32 The impact of leveraging attention. 16:10 Benefits of having a bold POV. 18:07 Visual content creation process. 25:31 How to productize a service. 27:42 Identifying your ICP as a consultant. 29:48 Challenges companies face with BoFu content. 32:20 Maximizing ROI with BoFu content. 34:07 ToFu vs. BoFu content. 38:08 Combining strategy with journalism for BoFu content. 42:34 Learn more about Lashay and Authority Plug and get in touch. 42:13 Outro. ************************ Useful Links: Authority Plug: https://authorityplug.com/ Content Dashboard: https://authorityplug.com/#contentdashboard Lashay on LinkedIn: https://www.linkedin.com/in/lashaylewis/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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