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Some Good Content: John Bonini on building a great content brand
In this episode of Content Briefly, we’ve interviewed John Bonini, Founder of Some Good Content, and discussed what it takes to build a great content brand, insights from his consulting experience, why his newsletter is a must-read for content enthusiasts and more. ************************ Timestamps: 00:00 Intro01:28 The origin of the Louder Than Words podcast. 03:48 Building a personal brand on the side. 06:59 John’s background. 15:15 Learnings from leading marketing at Databox. 22:27 How Some Good Content Company came about. 25:32 Knowledge sharing and consulting. 27:30 How industry changes affect companies’ content programs. 31:46 Does the Content Brand framework change? 34:37 Coaching vs execution. 37:46 Learn more about John and Some Good Company and get in touch. 40:05 Outro ************************ Useful Links: Website: https://somegoodcontent.com John on LinkedIn: https://www.linkedin.com/in/jbonini/ John on Twitter: https://twitter.com/bonini84 ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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