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Crossbeam: Sean Blanda on building a 55,000-person newsletter
In this episode of Content Briefly, we’ve interviewed Sean Blanda, VP of Content at Crossbeam, and discussed building a successful content team, emphasizing the importance of trust and communication in a remote work environment. ************************ Timestamps: (00:00) - Intro (03:03) - Who is Sean Blanda? (03:29) - What’s Crossbeam? (04:43) - Crossbeam marketing function. (06:31) - Crossbeam content team communication and structure. (08:32) - Crossbeam marketing strategy. (10:35) - Optimizing content execution in a mature industry. (12:35) - Why building an email list is so important. (15:52) - The role of SEO in Crossbeam's content strategy. (18:09) - Journalistic approach to content marketing. (21:33) - Crossbeam's content creation frequency and types. (23:33) - Integrating events into content. (27:00) - Quality versus quantity in content. (28:19) - Crossbeam content creation tools. (30:22) - Sean's perspective on AI in content creation. (36:10) - Learn more about Sean and Crossbeam and get in touch. (36:50) - Outro ************************ Useful Links: Crossbeam Website: https://www.crossbeam.com/ Sean on LinkedIn: https://www.linkedin.com/in/seanblanda/ Sean’s Website: https://www.seanblanda.com/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel. This episode is brought to you by our friends at Riverside.fm. Use code SUPERPATH for 15% off.
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