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John Collins (Part 2): 2024 trends and the new content playbook
In this episode of Content Briefly, we’ve interviewed marketing consultant John Collins and discussed content strategies that work for series A, B, and C SaaS companies, their wavering faith in SEO, their strategic investments in video marketing and data study, and more. ************************ Timestamps: 00:00 Intro01:22 Who is John Collins? 02:35 Lessons from Intercom's content marketing trials. 05:52 Insights on structuring and scaling content teams. 09:07 Evolving strategies in content marketing and SEO. 12:46 Shifting focus in content marketing strategies. 15:40 The future of content marketing teams. 17:48 Content's role in traffic generation and shaping company voice. 18:24 Challenges and rewards of working independently. 22:15 Balancing writing and consulting. 23:59 Learn more about John and get in touch. 25:05 Outro ************************ Useful Links: Website: https://johncollins.cc/ John on LinkedIn: https://www.linkedin.com/in/johncollinsireland/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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