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Stratabeat: Tom Shapiro & Alexis Trammell on B2B SaaS SEO performance
In this episode of Content Briefly, we’ve interviewed Tom Shapiro, Founder & CEO at Stratabeat, and Alexis Trammel, Chief Growth Officer at Stratabeat, and discussed their recent report on B2B strategies, how high-performing B2B SaaS companies acquire organic traffic, the effective tactics they use, and more. ************************ Timestamps: 00:00 Intro 01:32 Who is Tom Shapiro & Alexis Trammell? 04:24 Stratabeat’s origin story. 06:53 Evolving business focus. 09:18 A six-year journey in an agency. 10:50 Adapting to AI and market shifts with a data-driven content strategy. 14:24 Methodology behind the annual content strategy survey. 16:11 Content cadence and traffic growth. 20:28 Balancing content strategy. 22:22 Overcoming content production roadblocks. 26:57 Integrating industry segmentation into SEO strategies. 30:42 Strategies for optimized content performance. 33:00 Tracking site visitors to optimize marketing strategies. 35:08 The power of Original Research in content marketing. 38:41 Learn more about Tom and Alexis and get in touch. 39:09 Outro ************************ Useful Links: Website: https://stratabeat.com/ 2024 B2B SaaS SEO Performance Report: https://stratabeat.com/research/b2b-saas-seo-study/ Tom on LinkedIn: https://www.linkedin.com/in/tomshapiro/ Alexis on LinkedIn: https://www.linkedin.com/in/alexistrammell/ ************************ Stay Tuned: ► Website: https://www.superpath.co/ ► YouTube: https://www.youtube.com/@superpath ► LinkedIn: https://www.linkedin.com/company/superpath/ ► Twitter: https://twitter.com/superpathco ************************ Don’t forget to leave us a five-star review and subscribe to our YouTube channel.
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