Confessions of a Conscious CEO
Selina Ho
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My Burnout Story: Why I Walked Away and Rebuilt a Sustainable Business
In this honest and unfiltered episode, I’m pulling back the curtain on what it really looked like to build my first business, Recloseted. From the outside, it looked like a dream—working with fashion brands I admired, traveling the world, and scaling to multiple six figures. But behind the scenes, I was constantly burning out, feeling depleted, and running on fumes. I share how I got to that point, the mistakes I made (like blindly following mentors and not defining my version of success), and what finally caused me to pivot. I also talk about how I’ve rebuilt my business in a way that actually supports my health, lifestyle, and happiness—and how you can too. If you’ve ever felt like you’re doing everything “right” but still feel unfulfilled or on the edge of burnout, I hope this episode gives you permission to pause, reassess, and build a business that truly works for you. I discuss: How my dream business slowly turned into a nightmare The danger of following "grow at all costs" strategies Why it’s crucial to define your own version of success (instead of copying someone else's) The importance of working with values-aligned mentors What to do when your business constantly feels like an uphill battle Why I stopped reinvesting every dollar and started paying myself How I finally feel healthy, happy, and excited about my business again Proof that you can sustainably grow your business and support yourself TIMESTAMPS 00:00 The Dream Business Turned Nightmare 00:29 The Birth of Recloseted 00:49 The Hustle and Learning Phase 01:26 Investing in Knowledge and Mentors 01:48 Misaligned Mentorship and Values 02:33 Defining Personal Success 04:26 The Importance of Sustainable Growth 05:22 Chasing Personal Fulfillment 07:05 Recognizing the Breaking Point 08:29 Paying Yourself Properly 09:52 Finding Health and Happiness 11:49 Future Strategies and Tactics RESOURCES MENTIONED → Your Success Roadmap: https://selinaho.com/roadmap SUPPORT TO SUCCEED → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → Instagram: https://www.instagram.com/selinajho → LinkedIn: https://www.linkedin.com/in/selinaho → TikTok: https://www.tiktok.com/@selinajho_
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