Confessions of a Conscious CEO
Selina Ho
Podcast
Episodes
Listen, download, subscribe
Why Your Startup Isn’t Growing... The Go-To-Market Strategy Mistakes Founders Make
Most founders think a go-to-market strategy is just a launch plan or a marketing campaign — but it’s so much more than that. In this episode, I break down what a true GTM strategy is, why it’s the difference between a product that flops and one that takes off, and how you can create a winning plan that drives real traction. I share: What a go-to-market strategy actually includes (beyond marketing)The key lessons I learned from launching a multimillion-dollar product in corporateHow to identify your ideal customer and their biggest pain pointsWhy you shouldn’t overbuild your product before launchHow to nail your positioning, distribution, and sales funnel for success RESOURCE MENTIONED → GTM Essentials Course: https://selinaho.com/gtm-essentials START YOUR BUSINESS → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmap SCALE YOUR BUSINESS → Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ → Secure Your Winning GTM Strategy: https://selinaho.com/consulting LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → LinkedIn: https://www.linkedin.com/in/selinaho → Instagram: https://www.instagram.com/selinajho → TikTok: https://www.tiktok.com/@selinajho_ TIMESTAMPS 00:28 Common Misconceptions 01:26 Importance of Pre-Launch Work 01:47 Corporate GTM Story 02:05 Understanding Your Target Customer 03:07 Strategic Distribution Plan 05:06 Defining GTM 05:46 Identifying Your Ideal Customer 07:24 Market Research Essentials 10:03 Prototyping and Testing 10:49 The 80/20 Rule in Product Development 13:29 Importance of Positioning 14:27 Effective Distribution Strategies 15:14 Sales Funnel
Confessions of a Conscious CEO RSS Feed
