Confessions of a Conscious CEO
Selina Ho
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Client's GTM Strategy Session: Monetization, Sales Funnels & Branding Secrets
In this episode, I take you inside a real GTM strategy session I ran for my client Dan, the Founder of Kalda. We unpacked his monetization options, refined his sales funnel, and aligned his brand so everything works together to drive sustainable growth. You’ll hear how we balanced big-picture strategy with tactical execution, and how I built him a roadmap to follow for the next year.I share: How to identify and validate different monetization modelsA simple but powerful sales funnel framework you can useWhy branding and positioning are just as important as revenue strategies RESOURCES MENTIONED → GTM Essentials Course: https://selinaho.com/gtm-essentials → Secure Your Winning GTM Strategy: https://selinaho.com/consulting START YOUR BUSINESS → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmap SCALE YOUR BUSINESS → Free GTM Essentials Course: https://www.youtube.com/playlist?list=PLoxqvwU4q36bTLn_CVAaeyHPd2bjxIEz_ → Secure Your Winning GTM Strategy: https://selinaho.com/consulting LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → LinkedIn: https://www.linkedin.com/in/selinaho → Instagram: https://www.instagram.com/selinajho → TikTok: https://www.tiktok.com/@selinajho_ TIMESTAMPS 00:26 Sales and Marketing Strategy 00:42 Understanding the Customer and End User 01:07 Monetization Strategies 01:45 Privacy and Safety Concerns 02:11 Balancing Accessibility and Sustainability 02:26 Charging the End User 02:41 Exploring Gifting and Sponsorship 03:02 Community Support 05:26 The Importance of Community 05:41 Building a Strong Community 06:05 Offline Touchpoints and Meetups 07:40 Sales Funnel Overview 09:39 Traffic and Lead Gen 10:12 Optimizing SEO and Website Visits 11:07 Social Media and Referrals 11:41 Trusted Authority Referrals 13:29 Nurturing and Building Trust 14:13 Digital and In-Person Engagement 15:02 Conversion Strategies 18:09 Brand Building
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