Confessions of a Conscious CEO
Selina Ho
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Feeling Overwhelmed, Founder Real Talk & Launching a Makeup Artist Business | Build With Me
In this episode, I open up about how I’ve really been feeling lately… (overwhelmed, stretched thin, and struggling to prioritize myself). I share a mental health check-in, some big life and business updates, and take you behind the scenes of a client session with my friend Yulin, a makeup artist building her business from scratch. Whether you're in the messy middle of entrepreneurship or just starting out, I hope this episode makes you feel seen and gives you some helpful strategies too! I share: — What’s going on behind the scenes in my business and personal life — How to set up a makeup artist’s business from scratch — How to get your first customers — How to get sales — How to set up your product suite — My advice for building a business sustainably (without burning out) TIMESTAMPS 00:20 Mental Health Update 01:30 Behind the Scenes 02:08 Overwhelmed and Stressed 02:34 Business Challenges 03:23 Balancing Content 05:06 Personal Life 06:15 Moving Back to Canada 07:51 Prioritizing Self-Care 08:52 Consulting Session with Yulin 10:00 Sustainable Business Foundation 11:24 Product Suite Strategy 17:15 Pricing Strategy 17:48 Getting Your First Customers 21:34 Sustainable Sales System 28:12 Effective Marketing Strategies RESOURCES MENTIONED → Sustainable Products Episode: https://open.spotify.com/episode/0Z5jUiQKTihw1OG4En5bOm?si=6ff7429c4bc14ab4 → Sustainable Sales Episode: https://open.spotify.com/episode/61xE8ZYJLHvpwWTf4rGwNy?si=b5846e648c6342ac → Sustainable Marketing Episode: https://open.spotify.com/episode/12KmCGx1N3q6egJ4wG2jl8?si=e80ccff9c6e541ea → Sustainable Launch Episode: https://open.spotify.com/episode/3fI2MM408fT9Dtd8sYLy8G?si=81f490a7970e4f76 → Sustain Your Success: https://selinaho.com/sys → The Mountain is You By Brianna Wiest → Connect With Yulin: https://www.instagram.com/yulincmakeup/ START YOUR BUSINESS → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Define your version of success and build a blueprint to achieve it inside the free Your Success Roadmap: https://selinaho.com/roadmap → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Want to build the product, sales, marketing, and launch foundation of your business? Check out my Sustain Your Success ecosystem of courses: selinaho.com/sys LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → LinkedIn: https://www.linkedin.com/in/selinaho → Instagram: https://www.instagram.com/selinajho → TikTok: https://www.tiktok.com/@selinajho_
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