Confessions of a Conscious CEO
Selina Ho
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How to Make Consistent, Record-Breaking Sales (Without Burning Out)
If you’re riding the feast-and-famine rollercoaster (one month making bank, the next barely scraping by), this episode is for you. I’m breaking down how I built a sustainable sales system that allowed me to generate $20K while vacationing in the French Riviera with my sister (yes, really!!) I used to burn myself out doing all the things: non-stop sales calls, masterclasses, and launches... until I hit a breaking point. I realized I couldn’t grow like that anymore. In this episode, I share how I pivoted from burnout to building a sales system that works even when I’m offline. You’ll learn: Why intention-setting is the first step to sustainable sales The 3-part system I use (Sustained Traffic, Nurturing, and Conversion) How to attract your ideal customers consistently Ways to automate sales without losing the personal touch Tips for layering manual strategies like sales calls and live events without burning out TIMESTAMPS 00:32 Setting an Intention for Sustainable Sales 00:47 The Unsustainable Sales Approach 01:14 The Burnout Cycle 01:49 Your Sustainable Sales Strategy 02:27 Improving Your Relationship with Sales 02:52 Creating Products People Want 03:26 Building a Sustainable Sales Funnel 03:40 Understanding the Sales Funnel 04:15 Automating Your Sales Process 04:44 The Journey to Sustainable Success 05:05 My Existential Crisis and Business Pivot 05:28 Developing the Sustain Your Success Series 06:01 Making $20,000 on Vacation 06:12 Building a Business Around Your Life 07:36 Sustained Traffic 09:19 Organic Traffic Strategies 09:27 SEO Optimization 10:10 Collaborations and Partnerships 11:51 Press Features and Podcast Interviews 12:40 Content Creators and Influencers 13:07 Paid Advertising Strategies 14:09 Sustained Nurturing 15:21 Email Opt-Ins and Lead Magnets 16:57 Sustained Conversion 19:40 Final Thoughts RESOURCES MENTIONED → Sustain Your Sales: https://selinaho.com/sales → The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys → Your Success Roadmap (Free Course): https://selinaho.com/roadmap SUPPORT TO SUCCEED → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → Instagram: https://www.instagram.com/selinajho → LinkedIn: https://www.linkedin.com/in/selinaho → TikTok: https://www.tiktok.com/@selinajho_
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