Confessions of a Conscious CEO
Selina Ho
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How to Launch Without Burning Out: The Sustainable Launch Strategy You Need
If launching your products or services feels like late-night scrambling, crying into your laptop, or completely burning out — I’ve been there too. In this episode, I’m sharing how I rewired my relationship with launching and built a sustainable system that allows me (and now my clients) to hit launch goals without sacrificing health, sleep, or sanity. You’ll learn: — Sustainable launching strategies — Ways to achieve your launch goals without burnout — What to do when things (inevitably) don't go to plan TIMESTAMPS 00:19 Setting Sustainable Intentions 00:38 Personal Experiences with Burnout 02:30 Annual Launch Planning 03:49 Categorizing Your Launches 04:58 Staggering Your Launches 05:32 Advanced Planning for Success 08:02 Realistic and Ambitious Targets 10:01 Centralized Launch Strategy 11:14 Launch Pivots 13:06 Traffic and Nurturing Strategies 14:10 Conversion Techniques 14:44 Content Planning and Execution 15:40 Post-Launch Strategies 16:17 Executing Sustainably 16:59 Self-Care During Launches 18:23 Documenting Learnings and Results RESOURCES MENTIONED → Sustain Your Launch: https://selinaho.com/launch → The Complete Sustain Your Success Ecosystem: https://selinaho.com/sys → Your Success Roadmap (Free Course): https://selinaho.com/roadmap SUPPORT TO SUCCEED → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → Instagram: https://www.instagram.com/selinajho → LinkedIn: https://www.linkedin.com/in/selinaho → TikTok: https://www.tiktok.com/@selinajho_
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