Confessions of a Conscious CEO
Selina Ho
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The Truth About Starting Your First Business That No One Talks About…
Starting a business is one of the most rewarding (and hardest) things I’ve ever done. I launched Recloseted over six years ago and scaled it to multiple six figures, worked with incredible clients, and built something I’m deeply proud of. But looking back, there’s so much I wish I had known that could’ve saved me time, money, and stress. In this episode, I’m sharing the unfiltered truth behind the mistakes I made and the key sustainable strategies I wish I had when I started. Whether you’re launching your first business or looking to grow more intentionally, I hope this gives you a head start and helps you avoid the painful lessons I had to learn the hard way! I share: Why understanding your market size is non-negotiable How to nail your USP and solve a real, unique problem Why a strong product or service is your best growth tool The power of community-first marketing (and how to actually build one) The importance of strategic partnerships for visibility and growth Why you should invest in your learning early and wisely The need to know your numbers and make data-driven decisions How to build systems that actually serve you (not just look pretty) What I’ve learned about hiring before you’re desperate The game-changing habit of quarterly founder reviews How your mindset can make or break your success as a conscious entrepreneur TIMESTAMPS 01:03 The Importance of Market Size 03:39 Defining Your Unique Selling Proposition 05:57 Creating a Great Product 07:26 Building a Community 11:50 Gaining Visibility Through Partnerships 13:34 Investing in Learning and Development 16:23 Knowing Your Numbers 17:31 Setting Up Effective Systems 19:19 Hiring Strategically 21:33 Quarterly Board Meetings 23:11 Mindset and Self-Development 24:29 The Reality of Entrepreneurship 25:42 Grow-at-All-Cost Strategies SUPPORT TO SUCCEED → Confessions of a Conscious CEO newsletter: https://ceo-confessions.beehiiv.com → Start a business with the free Build a Sustaining Business program: https://selinaho.com/basb → Grow your business with the Sustain Your Success course suite — start with the free Your Success Roadmap: https://selinaho.com/roadmap → Secure me as your business advisor to sustainably scale your business: https://selinaho.com/btl LET’S CONNECT → Newsletter: https://ceo-confessions.beehiiv.com → Instagram: https://www.instagram.com/selinajho → LinkedIn: https://www.linkedin.com/in/selinaho → TikTok: https://www.tiktok.com/@selinajho_
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