Louder Than Words with John Bonini
John Bonini
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In this episode, I sit down with Natalie Marcotullio to talk about the thinking behind Navattic’s Buyer First report—and why content only started working when they made it bigger than the product. We get into: How to create content that people care about before they’re in a buying cycleThe evolution of the Buyer First report (and why it’s still ungated)Why tying… Play episode
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