Louder Than Words with John Bonini

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Lindsay Pettingill: Airbnb's 4 Principles For Marketing Experimentation

Airbnb runs about 700 experiments in a given week. Here, I chat with data scientist Linsday Pettingill on the culture and principles that allow their team to move so quickly and efficiently, and how others people can transpose these ideas to their own work.

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  #49 | Natalie Marcotullio | The Smallest Company that Everyone Knows About

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  #48 | Eddie Shleyner | The Most Personal is The Most Creative

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  #47 | Ross Simmonds | The Long Game of Content Marketing

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  #46 | Emily Triplett Lentz | Behind the Content at Basecamp, Help Scout, a…

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  #45 | Chris Savage | Content Is the Product

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  #44 | Brendan Hufford | The Importance of Creativity & Consistency in Buil…

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  #43 | Rand Fishkin | Designing a Business (and content) for Meaningful Eng…

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  #42 | Amanda Goetz | The Messiness of Finding Your Content Niche & Going I…

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  #41 | Dave Gerhardt | Building & Monetizing a Personal Brand to $1M+

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  #40 | Amanda Natividad | Defensible Content

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  Sean Ellis & Morgan Brown: How Successful Companies Drive Extraordinary Gr…

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  Scott Monty: The Moves That Helped Change Ford Motor Company's Image

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  Jason Fried: The Basecamp Founder on Bypassing Perverted Growth for Profit…

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  Christian Rudder: Growing OkCupid from Underdog to Generating 30,000 First…

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  Tucker Max: How to Turn Your Ideas Into Books Without Actually Writing Them