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Inside the infrastructure behind Unilever’s creator force

Creators are no longer a media channel or transaction. It’s an entirely new marketing model, at least that’s what the infrastructure behind Unilever’s creator strategy indicates. In this episode, Digiday catches up with Selina Sykes, global vp of digital, social and Al transformation at Unilever’s Beauty and Wellbeing, to learn about its scale and automation.

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  5 questions facing advertisers, publishers and creators heading into fall

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  The case for and against publishers blocking Google

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  AI is reshaping agency work, but where's the line?

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  How much control should AI have over media buying?

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  Inside’s Stagwell’s AI media curation marketplace

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  WTF is the IAB's Redefining Media Types standard?

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  What happens to agencies when AI does the busywork?

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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

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  Creators vs. influencers: Inside the divide (RERUN)

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  Meta courts agencies with expanded ad tools while AI reshapes the industry

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  Spotify rebuilds ad business around automation, AI to win bigger media bud…

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  What happens when brands AI clone their talent?

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  How automation and AI are rewriting the upfront marketplace

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  ChatGPT ads are underperforming. Why are brands staying?

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  BuzzFeed, Vox and the end of the site traffic era