The Digiday Podcast

Listen, download, subscribe

Apple Podcasts

Spotify

WTF is the IAB's Redefining Media Types standard?

The IAB has a new acronym—the RMT, short for Redefining Media Types Standard. But this acronym could actually matter. In this episode of the Digiday Podcast, Jamie Finstein, vp of media center at the IAB, unpacks what the proposed framework means for advertisers, agencies and media buying.

• 

  5 questions facing advertisers, publishers and creators heading into fall

• 

  The case for and against publishers blocking Google

• 

  AI is reshaping agency work, but where's the line?

• 

  How much control should AI have over media buying?

• 

  Inside’s Stagwell’s AI media curation marketplace

• 

  What happens to agencies when AI does the busywork?

• 

  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

• 

  Creators vs. influencers: Inside the divide (RERUN)

• 

  Inside the infrastructure behind Unilever’s creator force

• 

  Meta courts agencies with expanded ad tools while AI reshapes the industry

• 

  Spotify rebuilds ad business around automation, AI to win bigger media bud…

• 

  What happens when brands AI clone their talent?

• 

  How automation and AI are rewriting the upfront marketplace

• 

  ChatGPT ads are underperforming. Why are brands staying?

• 

  BuzzFeed, Vox and the end of the site traffic era