The Digiday Podcast

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What happens to agencies when AI does the busywork?

As AI takes on more repetitive marketing tasks, agencies are being forced to rethink what they’re selling. Omnicom Media Group North America CEO Ralph Pardo joins Digiday from the Cannes Lions International Festival of Creativity to talk about the future of agency talent, the rise of “capability companies” and why human judgment still matters.

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  5 questions facing advertisers, publishers and creators heading into fall

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  The case for and against publishers blocking Google

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  AI is reshaping agency work, but where's the line?

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  How much control should AI have over media buying?

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  Inside’s Stagwell’s AI media curation marketplace

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  WTF is the IAB's Redefining Media Types standard?

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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

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  Creators vs. influencers: Inside the divide (RERUN)

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  Inside the infrastructure behind Unilever’s creator force

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  Meta courts agencies with expanded ad tools while AI reshapes the industry

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  Spotify rebuilds ad business around automation, AI to win bigger media bud…

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  What happens when brands AI clone their talent?

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  How automation and AI are rewriting the upfront marketplace

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  ChatGPT ads are underperforming. Why are brands staying?

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  BuzzFeed, Vox and the end of the site traffic era