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Inside’s Stagwell’s AI media curation marketplace

Inventory access has become a tug-of-war between agencies and ad tech companies. In this episode, Matt Adams, global CEO of Stagwell Media Platform, joins the Digiday Podcast to talk about why Stagwell is building its own inventory marketplace and what agencies hope to gain by moving closer to supply.

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  5 questions facing advertisers, publishers and creators heading into fall

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  The case for and against publishers blocking Google

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  AI is reshaping agency work, but where's the line?

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  How much control should AI have over media buying?

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  WTF is the IAB's Redefining Media Types standard?

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  What happens to agencies when AI does the busywork?

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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

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  Creators vs. influencers: Inside the divide (RERUN)

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  Inside the infrastructure behind Unilever’s creator force

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  Meta courts agencies with expanded ad tools while AI reshapes the industry

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  Spotify rebuilds ad business around automation, AI to win bigger media bud…

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  What happens when brands AI clone their talent?

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  How automation and AI are rewriting the upfront marketplace

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  ChatGPT ads are underperforming. Why are brands staying?

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  BuzzFeed, Vox and the end of the site traffic era