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Can OpenAI build a $1 billion ad empire?

OpenAI has billion-dollar goals for its ChatGPT ads by the end of this year.  Just seven months after its initial launch, OpenAI’s ad business is running at a $1 billion annualized revenue run rate. By the end of the year, the tech company projects its ads business will rake in $.25 billion in ad revenue. That projection surges to $100 billion by 2030. The question is: Can OpenAI woo advertisers enough to make good on those ambitions?

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  3 actions publishers are taking to survive a post-Google world

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  Why the creator economy is splitting in two

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  Which Golden Girl is WPP most like?

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  How Semafor is redefining the head of video role

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  As more surfaces become ad inventory, the economics get complicated

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  The Amazon-FTC case and the myth of ad auction transparency

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  5 questions facing advertisers, publishers and creators heading into fall

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  The case for and against publishers blocking Google

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  AI is reshaping agency work, but where's the line?

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  How much control should AI have over media buying?

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  Inside’s Stagwell’s AI media curation marketplace

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  WTF is the IAB's Redefining Media Types standard?

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  What happens to agencies when AI does the busywork?

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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

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  Creators vs. influencers: Inside the divide (RERUN)