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The case for and against publishers blocking Google

Google’s AI crawlers are eating away at publisher traffic by serving answers directly in search, but blocking them comes with risks. Digiday media reporter Sara Guaglione and executive editor of news Seb Joseph join this episode of the Digiday Podcast to break down what publishers actually stand to lose in the zero-click era—a core theme at the upcoming Digiday Publishing Summit in Miami this September.

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  5 questions facing advertisers, publishers and creators heading into fall

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  AI is reshaping agency work, but where's the line?

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  How much control should AI have over media buying?

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  Inside’s Stagwell’s AI media curation marketplace

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  WTF is the IAB's Redefining Media Types standard?

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  What happens to agencies when AI does the busywork?

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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

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  Creators vs. influencers: Inside the divide (RERUN)

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  Inside the infrastructure behind Unilever’s creator force

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  Meta courts agencies with expanded ad tools while AI reshapes the industry

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  Spotify rebuilds ad business around automation, AI to win bigger media bud…

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  What happens when brands AI clone their talent?

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  How automation and AI are rewriting the upfront marketplace

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  ChatGPT ads are underperforming. Why are brands staying?

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  BuzzFeed, Vox and the end of the site traffic era