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Meta courts agencies with expanded ad tools while AI reshapes the industry

At the Cannes Lions International Festival of Creativity this week, Meta announced a slew of even more automated marketing tools, further lowering the barrier to entry for advertisers to manage campaigns directly. Nicola Mendelsohn, Meta’s head of global business group, joins this episode of the Digiday podcast to talk about how that does and doesn't change the agency-platform relationship.

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  5 questions facing advertisers, publishers and creators heading into fall

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  The case for and against publishers blocking Google

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  AI is reshaping agency work, but where's the line?

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  How much control should AI have over media buying?

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  Inside’s Stagwell’s AI media curation marketplace

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  WTF is the IAB's Redefining Media Types standard?

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  What happens to agencies when AI does the busywork?

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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

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  Creators vs. influencers: Inside the divide (RERUN)

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  Inside the infrastructure behind Unilever’s creator force

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  Spotify rebuilds ad business around automation, AI to win bigger media bud…

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  What happens when brands AI clone their talent?

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  How automation and AI are rewriting the upfront marketplace

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  ChatGPT ads are underperforming. Why are brands staying?

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  BuzzFeed, Vox and the end of the site traffic era