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Why Duluth trusts AI agents with bidding, but not brand storytelling

The programmatic world seems split: is AI the future of media buying, or just a tool requiring heavy supervision? Duluth Trading Company lands somewhere in the middle by leveraging agents for high-speed bidding while keeping a firm human hand on brand storytelling, Duluth’s Director of Marketing Ellie Uberto joins Kimeko McCoy and Tim Peterson live from the Digiday Programmatic Marketing Summit on May 6 - 8 in Palm Springs, Calif. to break down's Duluth's approach to agents in media.

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  5 questions facing advertisers, publishers and creators heading into fall

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  The case for and against publishers blocking Google

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  AI is reshaping agency work, but where's the line?

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  How much control should AI have over media buying?

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  Inside’s Stagwell’s AI media curation marketplace

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  WTF is the IAB's Redefining Media Types standard?

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  What happens to agencies when AI does the busywork?

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  The anatomy of a sports marketing deal with Ally CMO Andrea Brimmer

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  Creators vs. influencers: Inside the divide (RERUN)

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  Inside the infrastructure behind Unilever’s creator force

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  Meta courts agencies with expanded ad tools while AI reshapes the industry

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  Spotify rebuilds ad business around automation, AI to win bigger media bud…

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  What happens when brands AI clone their talent?

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  How automation and AI are rewriting the upfront marketplace

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  ChatGPT ads are underperforming. Why are brands staying?

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  BuzzFeed, Vox and the end of the site traffic era