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OpenAI's ad push begins, and The Knot is co-piloting

Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.

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  Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI…

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  Why The Guardian’s first reader-facing AI product isn’t a chatbot

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  How to sell an influencer agency: Lessons from Digital Voices founder Jenn…

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  After WPP reckoning: The case for and against principal media

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  TikTok after the legal fight: Why it’s coming for Meta’s ad dollars

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  Why some creators are now back auditing their brand deals

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  ChatGPT enters the ad game. Now what?

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  Digiday ranks the best and worst Super Bowl ads of 2026

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  Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL…

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  Creators vs. influencers: Inside the divide

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  The top AI platforms for publishers, ranked

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  CES 2026: Agentic AI hype vs. media buyers' pragmatism

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  'The year where the dust settles': Digiday editors share 2026 predictions

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  ‘A year of loose ends’: Digiday editors share top takeaways from 2025

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  The Disney-OpenAI deal and generative AI copyright concerns