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ChatGPT enters the ad game. Now what?

The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are still trying to read the tea leaves around OpenAI's ad team, data insights and more as chatbot competition intensifies. Digiday's senior platforms reporter Krystan Scanlon joins the Digiday Podcast to make sense of it all.

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  Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI…

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  Why The Guardian’s first reader-facing AI product isn’t a chatbot

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  How to sell an influencer agency: Lessons from Digital Voices founder Jenn…

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  After WPP reckoning: The case for and against principal media

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  TikTok after the legal fight: Why it’s coming for Meta’s ad dollars

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  OpenAI's ad push begins, and The Knot is co-piloting

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  Why some creators are now back auditing their brand deals

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  Digiday ranks the best and worst Super Bowl ads of 2026

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  Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL…

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  Creators vs. influencers: Inside the divide

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  The top AI platforms for publishers, ranked

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  CES 2026: Agentic AI hype vs. media buyers' pragmatism

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  'The year where the dust settles': Digiday editors share 2026 predictions

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  ‘A year of loose ends’: Digiday editors share top takeaways from 2025

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  The Disney-OpenAI deal and generative AI copyright concerns