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Digiday ranks the best and worst Super Bowl ads of 2026

Anthropic took a jab at OpenAI's ad product launch and T-Mobile and Coinbase used The Backstreet Boys top play up millennial nostalgia. Now that the dust has settled around the 60-plus Super Bowl ad spots rolled out this year, Tim Peterson and Kimeko McCoy are joined by Sunny Bonnell, co-founder and CEO of global brand strategy and design agency Motto, to reflect on the best and worst commercials from Super Bowl 2026.

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  Mondelez overhauls its $3.5 billion digital commerce strategy in era of AI…

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  Why The Guardian’s first reader-facing AI product isn’t a chatbot

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  How to sell an influencer agency: Lessons from Digital Voices founder Jenn…

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  After WPP reckoning: The case for and against principal media

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  TikTok after the legal fight: Why it’s coming for Meta’s ad dollars

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  OpenAI's ad push begins, and The Knot is co-piloting

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  Why some creators are now back auditing their brand deals

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  ChatGPT enters the ad game. Now what?

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  Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL…

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  Creators vs. influencers: Inside the divide

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  The top AI platforms for publishers, ranked

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  CES 2026: Agentic AI hype vs. media buyers' pragmatism

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  'The year where the dust settles': Digiday editors share 2026 predictions

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  ‘A year of loose ends’: Digiday editors share top takeaways from 2025

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  The Disney-OpenAI deal and generative AI copyright concerns