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CES 2026: Agentic AI hype vs. media buyers' pragmatism

This year's CES was all about agentic AI and little else. Digiday executive editor Joseph was boots-on-the-ground for this year's show in Las Vegas. He joins this episode of the Digiday Podcast to make sense of this year's event, and what it means as 2026 gets underway.

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  Inside NBCUniversal’s test to use AI agents to sell ads against a live NFL…

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  Creators vs. influencers: Inside the divide

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  The top AI platforms for publishers, ranked

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  'The year where the dust settles': Digiday editors share 2026 predictions

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  ‘A year of loose ends’: Digiday editors share top takeaways from 2025

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  The Disney-OpenAI deal and generative AI copyright concerns

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  The case against AI agents for programmatic ad buying

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  Can a new CEO and massive AI bet turn WPP's sinking ship around?

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  How Black Friday could 'fast track' OpenAI's ad plan

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  The ‘is a hot dog a sandwich’ problem in AI advertising

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  How to build an AI-generated focus group

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  How Kalen Allen navigates brand safety and cultural polarization in the cr…

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  How brand-creator deal dynamics need to evolve

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  The Sora-TikTok U.S. era of short-form video

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  The Trade Desk under pressure