The Digiday Podcast

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The ‘is a hot dog a sandwich’ problem in AI advertising

This week’s episode recaps Paramount raising new ad arbitrage questions, Amazon and Google unveiling new ad agents and IAB Tech Lab introducing its Agentic RTB Framework. Then Digiday’s executive editor of news Seb Joseph and senior ad tech reporter Ronan Shields join the show to outline how, with the introduction of Ad Context Protocol and ARTF, the ad industry is laying the pipes for programmatic advertising’s intersection with AI agents.

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  Can a new CEO and massive AI bet turn WPP's sinking ship around?

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  How Black Friday could 'fast track' OpenAI's ad plan

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  How to build an AI-generated focus group

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  How Kalen Allen navigates brand safety and cultural polarization in the cr…

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  How brand-creator deal dynamics need to evolve

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  The Sora-TikTok U.S. era of short-form video

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  The Trade Desk under pressure

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  OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu

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  TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington…

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  Ferrero's Danielle Sporkin breaks down the reality behind retail media’s f…

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  How AI rewrites search for publishers

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  The Summer Things Turned Messy

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  Why AI is agencies’ frenemy

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  Retail Media Godmother Kristi Argyilan: "It's going to be a reset"

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  Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's…