The Digiday Podcast

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How to build an AI-generated focus group

This week’s episode recaps the YouTube TV-Disney distribution standoff (5:50), Netflix’s interest in acquiring Warner Bros. Discovery (14:50) and the rising revenue Google and Meta are reaping from their respective short-form video platforms (20:00). Then Tracy Yaverbaun, gm of The Times and Sunday Times, joins the show to talk about the British news publisher’s work with Electric Twin to create a synthetic audience research panel based on The Times’ human reader panel (27:20).

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  Can a new CEO and massive AI bet turn WPP's sinking ship around?

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  How Black Friday could 'fast track' OpenAI's ad plan

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  The ‘is a hot dog a sandwich’ problem in AI advertising

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  How Kalen Allen navigates brand safety and cultural polarization in the cr…

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  How brand-creator deal dynamics need to evolve

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  The Sora-TikTok U.S. era of short-form video

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  The Trade Desk under pressure

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  OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu

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  TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington…

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  Ferrero's Danielle Sporkin breaks down the reality behind retail media’s f…

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  How AI rewrites search for publishers

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  The Summer Things Turned Messy

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  Why AI is agencies’ frenemy

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  Retail Media Godmother Kristi Argyilan: "It's going to be a reset"

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  Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's…