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Kimberly-Clark’s Patricia Corsi on the AI hype, Cannes jargon

On this episode of the Digiday Podcast, Patricia Corsi, chief growth officer at Kimberly-Clark, joins hosts Kimeko McCoy and Tim Peterson to kick off Cannes Lions 2025. Corsi shares her approach to Cannes and how she's sifting through AI hype chatter to get to the real talk of Cannes. This episode marks the start of Digiday’s daily podcast coverage from Cannes. Tune in every day this week for fresh conversations with marketers, media execs and creatives on the ground.

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  Can a new CEO and massive AI bet turn WPP's sinking ship around?

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  How Black Friday could 'fast track' OpenAI's ad plan

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  The ‘is a hot dog a sandwich’ problem in AI advertising

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  How to build an AI-generated focus group

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  How Kalen Allen navigates brand safety and cultural polarization in the cr…

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  How brand-creator deal dynamics need to evolve

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  The Sora-TikTok U.S. era of short-form video

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  The Trade Desk under pressure

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  OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu

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  TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington…

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  Ferrero's Danielle Sporkin breaks down the reality behind retail media’s f…

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  How AI rewrites search for publishers

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  The Summer Things Turned Messy

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  Why AI is agencies’ frenemy

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  Retail Media Godmother Kristi Argyilan: "It's going to be a reset"

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  Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's…