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Google’s AI Mode, OpenAI’s io buy, Publicis’s Capitv8 capture + Google’s AI ads era with Dan Taylor

This week’s episode recaps Google’s latest AI-related announcements, OpenAI’s hardware plans following its acquisition of io and Publicis Groupe’s purchase of Captiv8 to bolster its influencer marketing business. Then Google vp of global ads Dan Taylor (18:03) joins the show to discuss how the search giant is transforming its search advertising business for the AI era.

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  Can a new CEO and massive AI bet turn WPP's sinking ship around?

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  How Black Friday could 'fast track' OpenAI's ad plan

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  The ‘is a hot dog a sandwich’ problem in AI advertising

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  How to build an AI-generated focus group

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  How Kalen Allen navigates brand safety and cultural polarization in the cr…

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  How brand-creator deal dynamics need to evolve

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  The Sora-TikTok U.S. era of short-form video

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  The Trade Desk under pressure

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  OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu

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  TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington…

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  Ferrero's Danielle Sporkin breaks down the reality behind retail media’s f…

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  How AI rewrites search for publishers

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  The Summer Things Turned Messy

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  Why AI is agencies’ frenemy

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  Retail Media Godmother Kristi Argyilan: "It's going to be a reset"

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  Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's…