The Digiday Podcast

Listen, download, subscribe

Apple Podcasts

Spotify

Google’s Third-Party Cookie U-Turn + WTF are JBPs with Exverus Media’s Hillary Kupferberg

On this week’s episode of the Digiday podcast co-hosts Kimeko McCoy, senior marketing reporter, and Tim Peterson, executive editor of video and audio, talk about Google’s U-turn, keeping its third-party cookies in Chrome after all and the ripple effects of its anti-trust case fallout. Also on this episode, Hillary Kupferberg, vp of performance marketing at Exverus Media, breaks down the art of the JBP (joint business plan) deal in retail media (18:58).

• 

  Can a new CEO and massive AI bet turn WPP's sinking ship around?

• 

  How Black Friday could 'fast track' OpenAI's ad plan

• 

  The ‘is a hot dog a sandwich’ problem in AI advertising

• 

  How to build an AI-generated focus group

• 

  How Kalen Allen navigates brand safety and cultural polarization in the cr…

• 

  How brand-creator deal dynamics need to evolve

• 

  The Sora-TikTok U.S. era of short-form video

• 

  The Trade Desk under pressure

• 

  OpenAI’s ad plan, Meta’s Vibes + a day in the life of Eater’s Stephanie Wu

• 

  TikTok U.S., Disney-Kimmel + WTF is a chief AI officer with The Washington…

• 

  Ferrero's Danielle Sporkin breaks down the reality behind retail media’s f…

• 

  How AI rewrites search for publishers

• 

  The Summer Things Turned Messy

• 

  Why AI is agencies’ frenemy

• 

  Retail Media Godmother Kristi Argyilan: "It's going to be a reset"

• 

  Streaming reshuffling, Omnicom-IPGs's second green light + inside Reddit's…