The Ecommerce Toolbox: Expert Perspectives
Ecommerce Experts, Noibu
Podcast
Episodes
Listen, download, subscribe
Beyond basic copy: How microcopy changes drive a 30% lower cart abandonment
Mastering customer connection in ecommerce isn’t just about having the right products - it’s about clarity, intention, and understanding how consumer behavior keeps evolving. In this episode of The Ecommerce Toolbox: Expert Perspectives, host Kailin Noivo sits down with Angela Hill, Director of Ecommerce at Batteries Plus and author of Sweet Talk, to unpack what she’s learned across 20 years in digital retail. From the early days of online product pages to the rise of AI-driven personalization, Angela has seen how small communication choices - like a single line of microcopy, can lead to big revenue shifts.
The Ecommerce Toolbox: Expert Perspectives RSS Feed
