The Ecommerce Toolbox: Expert Perspectives

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AI & Mobile-First Design Are Disrupting Retail – Here’s Why, with Sienne Veit

Welcome to the 73rd episode of Ecommerce Toolbox: Expert Perspectives! This time, host Kailin Noivo sits down with Sienne Veit, Founder & Chief Product Officer of Invisible Stuff, for an in-depth discussion on her expertise on mobile-first design, AI's transformative role in retail, and the future of product management. Sienne Veit discusses actionable strategies on how to optimize customer journeys, go beyond traditional metrics, and embrace AI for both front-end and back-end retail innovation.

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  From marketing to $200K savings: how Laura Turner transformed CX in 2 year…

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  Lessons from 14 years in ecommerce: Steve Dumas on AI, content, and the sh…

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  Inside a 5-year tech gap: How Madhav Kondle upgraded Janie and Jack’s 17-y…

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  Cracking the 15% ceiling: How GlassesUSA is pushing eyewear into the digit…

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  The 180-year-old startup: A.T. Cross's digital transformation playbook

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  Building a $100M+ commerce platform without the traditional playbook

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  Why 90% of digital transformations fail - building success at Pendleton

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  Scaling wellness: SpaBreaks hits 10% category share while leading the UK m…

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  Smart lighting revolution: How Jasco achieved 8x ROAS in premium markets

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  From zero inventory to 80 employees: Furniture.com's digital-first approach

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  Beyond basic copy: How microcopy changes drive a 30% lower cart abandonment

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  How Crocs turned cultural trends into $4B revenue

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  How a lean, story‑driven idea became a $40m global brand

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  From Oxford to omnichannel: How Brooks Brothers & Eddie Bauer stay relevant

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  100 Episodes In: Lessons from the Toolbox & Noibu’s Next Chapter with Noib…

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  What eTail Boston 2025 says about the next era of ecommerce with Lena Mori…