Brand and Butter

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The Power of Values & Alignment Ft. Melissa Packham

In this episode I’m joined by Melissa Packham – a Brand-Centered Strategist who leads by example with a strong focus on values alignment. She breaks down why they’re important and how they can be the crux of almost every business decision.Follow Melissa:Linkedin: https://www.linkedin.com/in/melissapackham Website: https://brandledbusiness.com/Visit https://youroneandonly.com.au/ Follow YO&O on IG https://www.instagram.com/youroneandonly_au/Follow Tara on IG https://www.instagr...

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  Targeting Right: Nailing Brand Positioning

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  The Ethical Responsibility of Brands in Shaping Societal Norms

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  Emotional Traps and Smart Shifts in Business Strategy

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  The Role of Colour Psychology in a Powerful Brand

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  Building a Brand Story That Powers Emotional Connection

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  Your Brand's Sweet Spot: How to Stand Out

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  Nailing a Strong First Impression in a Crowded Market

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  The Unseen Influence: How Subtle Cues Shape Your Brand's Perception

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  Attract Audiences with Purpose and Action

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  The Unf*ckwithable Brand: Using Psychology to Build Loyalty

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  Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital

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  See How This Social Impact Startup is Trying To Reshape Societal Wealth

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  Sorting Out Your Strategy: Business vs. Brand vs. Marketing

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  Pitch Perfect: The Power of Storytelling in PR with Odette Barry

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  How Visual Influence Impacts Your Choice

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  The Art and Science Behind Brand Strategy and Market Positioning