Brand and Butter

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Design Shapes How People Judge You

In this episode, I explore the influence of design and how it shapes the way others perceive your brand. I'm diving into the impact of good and bad design choices, discussing the psychology behind visual elements and their role in shaping perception. Learn about the f-ups when neglecting the design thinking process, and the consequences of overlooking its importance in today's visually-driven world. Listen in to learn how to implement design strategies to attract and draw in your people.Visit...

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  Targeting Right: Nailing Brand Positioning

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  The Ethical Responsibility of Brands in Shaping Societal Norms

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  Emotional Traps and Smart Shifts in Business Strategy

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  The Role of Colour Psychology in a Powerful Brand

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  Building a Brand Story That Powers Emotional Connection

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  Your Brand's Sweet Spot: How to Stand Out

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  Nailing a Strong First Impression in a Crowded Market

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  The Unseen Influence: How Subtle Cues Shape Your Brand's Perception

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  Attract Audiences with Purpose and Action

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  The Unf*ckwithable Brand: Using Psychology to Build Loyalty

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  Connection Over Conversion: Build Loyalty That Lasts ft. Oh My Digital

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  See How This Social Impact Startup is Trying To Reshape Societal Wealth

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  Sorting Out Your Strategy: Business vs. Brand vs. Marketing

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  Pitch Perfect: The Power of Storytelling in PR with Odette Barry

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  How Visual Influence Impacts Your Choice

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  The Art and Science Behind Brand Strategy and Market Positioning