Deep Purpose
Harvard Business School Prof. Ranjay Gulati
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Anand Mahindra: The Rise Philosophy at The Mahindra Group
The core purpose of The Mahindra Group is to help people “rise.” Company leader Anand Mahindra says the “rise” philosophy guides how this sprawling enterprise makes money, motivates employees, and strives for a better world. Mahindra describes how “rise” is a beacon for the group’s 250,000 employees and makes life better for people across the globe.
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