Deep Purpose
Harvard Business School Prof. Ranjay Gulati
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Piloting Alaska Airlines with Compassion
To pilot Alaska Airlines, CEO Ben Minicucci draws on his Italian immigrant roots and Canadian military training, which was put to the test during a tricky operation near the North Pole. Having first gained a reputation at the company as “the numbers guy,” Minicucci discusses how he has been evolving into a leader who cares deeply about Alaska Airline’s employees, customers, and the communities it serves.
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