Takin' Care of Lady Business®
Jennifer Justice
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Ep 71: Confidence Catalyst: How Lisa Sun turned a Bad Performance Review into Gravitas
Lisa Sun is Founder & CEO of GRAVITAS, a company whose origin story dates back to Lisa’s first professional review: that she “lacked gravitas” and “should go buy a new dress, big jewelry, and great shoes.” Realizing the transformative power that clothing can have, Lisa secured the patent on building shapewear into dresses and launched Gravitas as a Confidence Company that offers innovative apparel and styling solutions designed to makeover women from the inside-out. Prior to founding Gravitas, Lisa spent 11 years at McKinsey & Company where she advised leading luxury, fashion, and beauty brands globally on strategic and operational issues. Lisa graduated magna cum laude and Phi Beta Kappa from Yale University with distinction in Biology and Political Science. Represented exclusively by Leading Authorities: https://www.leadingauthorities.com/speakers/lisa-sun About GRAVITAS Our mission is to Catalyze Confidence. GRAVITAS is intelligent function meets versatile fashion. Our patented innovations and styling solutions empower every woman to have a confident sense of self, inspired by our founder Lisa Sun’s own life story. The figure-flattering collections are designed for every woman, shape, and size, offered in Sizes 0-24W. Since its Q4 2013 launch, GRAVITAS has garnered a loyal customer following and received over 80 press features, including stories in Oprah Magazine, W Magazine, ELLE, New York Magazine, InStyle, Marie Claire (US, China), People, Cosmopolitan, WWD, Fast Company, Forbes, to name a few, and features on TODAY Show, CNN, and ABC News. Listen to this Takin’ Care of Lady Business Jennifer Justice speaks with Lisa Sun, CEO and founder of Gravitas. Lisa shares her inspiring story of being the daughter of immigrants who came to America with little money and how she became an entrepreneur. She also explains how she founded Gravitas to catalyze confidence and started out by making clothing with shapewear built in. Here is what to expect on this week’s show: - Why believing in yourself is the foundation for achieving success. - How self-worth is an internal process, not an external one. - The importance of using experiences to inform your company. - Why it is important to recognize our own strengths, be kind to ourselves, and find a support group to help us through difficult times. Quotes: "Dumbo did not need a feather to fly, but it reminded him that he could." - Lisa Sun "Not every journey is just like a linear thing... it's not all roses. Everybody hears about the things that come out and make you an instant billionaire, but that's very rare, and it usually happens to men... you should know what you're getting into." – Jennifer Justice "You don't get written about until you've succeeded, okay? And we never read about the 90% plus of women entrepreneurs who every single day feel alone, especially if you don't have a co-founder, and the burden is solely on you." - Lisa Sun “I tied so much of myself worth to certain metrics…That the sales target, the number, all of these things, I really tied up my self-worth with these external benchmarks... I realized that I could tie my self-worth to the quality of my character... I had to take stock of these other metrics that are not public facing. There's no award documenting your success for yourself." – Lisa Sun Lisa’s Book: https://www.penguinrandomhouse.com/books/731156/gravitas-by-lisa-sun/ Gravitas: https://gravitasnewyork.com Learn more about your ad choices. Visit megaphone.fm/adchoices
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