Takin' Care of Lady Business®
Jennifer Justice
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S3Ep108: How to Take Your Seat At the Table with Joey Wolffer, Co-Owner & Chief Brand Officer of Wolffer Estate Vineyards
What happens when you ignore the doubters, trust your instincts, and go all in on your vision? You build something unstoppable—just like Joey Wolffer, the co-owner and Chief Brand Officer of Wolffer Estate Vineyards, did. She turned a family passion project into a global brand, proving that success isn’t about waiting for permission; it’s about taking risks, staying relentless, and showing up for yourself every single day. As a woman in wine, she has shattered expectations, pushed boundaries, and redefined what leadership looks like in a male-dominated industry. Her story is a reminder that the world won’t always make space for you—sometimes, you have to carve out your own. In this episode: Keep your brand buzzing by crafting bold marketing events and partnerships that make people talk. Mix innovation with smart strategy by launching fresh products and dividing responsibilities to scale your business with ease. Break barriers and own your worth by speaking up, standing tall, and demanding recognition in male-dominated spaces. Hustle hard, but recharge harder by balancing ambition with the self-care you need to stay sharp. Trust your gut and take the leap by following your own path, blocking out the noise, and proving doubters wrong. Learn More About Joey Wolffer & Wolffer Estate: Website: https://www.wolffer.com/ LinkedIn: @joey-wolffer Instagram: @joeywolffer, @wolfferwine, @thesummerinabottle About Our Guest Joey Wolffer is a New York Native, entrepreneur, and the Chief Brand Officer and Co-Owner of Wolffer Estate vineyard based in the Hamptons. With a mission to carry on the innovative legacy of her father, Joey and her brother Marc took over the winery in early 2013. That same year, they introduced the brand's iconic Summer in a Bottle Rose, which traditionally sells out each summer and is the number one fastest-growing rose in New York City. In addition to the vineyard, Joey and Marc also took over The Tasting Room, Wine Stand, and Wolffer Estate Stables, which are all located on the 170-acre estate in the heart of the Hamptons. As a champion equestrian, Joey oversees the world-class stable facility, which combines heritage, beauty, and a passion for excellence. Prior to joining the family business, Joey founded the Styleliner Truck, a luxury accessories boutique on wheels, and in 2015, she opened her eponymous boutique in Sag Harbor, NY. Specializing in limited luxe jewelry, clothing, and accessories for women, the concept boutique is a carefully curated treasure trove of extraordinary pieces by hard-to-find designers mixed with worldly vintage finds. Additionally, Joey's environmentally conscious Re-Worked collection featuring one-of-kind, reimagined womenswear pieces is exclusively available at the Sag Harbor boutique and online at joeywolffer.com. A graduate of Vanderbilt University, Joey began her career as a jewelry designer for Meems LTC, providing accessories for several High Street stores in the UK, and later became a jewelry designer for Nine West as well as Trend Director for The Jones Group. Outside of the myriad of businesses, Joey is passionately involved with The Bridgehampton Center, Robin Hood, Southampton Hospital, Every Mother Counts, and The Parrish Art Museum. She is a mother of two with her husband, Max Rohn. About Our Company, The Justice Dept. A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰. Website: https://www.thejusticedept.com/ Be the Bo$$ of Your Career: https://www.thejusticedept.com/online-course YouTube: www.youtube.com/@jenniferjustice6653 If you love what you are getting out of our show, please subscribe. This is an SMC Production Learn more about your ad choices. Visit megaphone.fm/adchoices
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