Takin' Care of Lady Business®
Jennifer Justice
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S3Ep114: You Can Drink, You Can NOT Drink: This Woman Has All Your Answers with Emily Heintz, Founder & CEO of Sèchey
What if the future of drinking isn’t about giving something up—but gaining more choice? Emily Heintz, founder of Sèchey, didn’t wait for the perfect resume or the “right” connections—she saw a shift, trusted her gut, and built Sèchey into a movement around alcohol flexibility. It’s not about being sober or not—it’s about empowering people to choose what works for them, without judgment. Emily created a space that didn’t exist and turned it into a trusted brand, a flagship store, and a growing national presence. That’s the kind of bold, visionary leadership we need more of. Key Takeaways: Why alcohol flexibility—not sobriety—is the future of drinking culture. The real challenges of breaking into retail as a solo female founder. What it takes to build trust in a brand-new category. How Sèchey proves you can disrupt without being disruptive. Learn More About Emily Heintz & Sèchey: Website: https://emilyheintz.com/ & https://www.sechey.com/ LinkedIn:@emilyheintz Instagram: @emily.heintz Follow Sèchey: @sechey About Our Guest Launched in 2021, Emily is building a business around a brand by disrupting the alcohol industry and redefining how we connect, socialize, and celebrate. With growth driven by the rising popularity of alternative adult beverages and the "intermittent sobriety" trend, Sèchey brings a drink less live more mindset to the no & low alcohol space. We speak alcohol flexibility over sobriety, embracing a global shift towards choiceful consumption. As an accessible premium retail concept with vertical products, Sèchey dealcoholized wine is available at select Target locations nationwide, or online at Sechey.com. About Our Company, The Justice Dept. A female-focused advisory, consulting, and law firm advocating for female founders, talent, execs, and brands. We represent bo$$ ladies to make them 💰💰. Website: https://www.thejusticedept.com/ YouTube: www.youtube.com/@jenniferjustice6653 If you love what you are getting out of our show, please subscribe. This is a Lady Business LLC & SMC Production
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