Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast podcast show image

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

Podcast

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Latest Episodes

Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metrics Hide, Why Profitability Beats Revenue, What Numbers Actually Drive Profit, Why MER Measures True Growth, Why Forecasting Beats Dashboards (#462)

Why Your 3x ROAS Might Still Be Losing You Money — Matt Raminick | What Vanity Metri…

2/9/2026 • 21 min

In this episode, we explore why high ad performance numbers don't always lead to a profitable business. Matt Raminick, Founder and CEO of Sunnyside, explains how brands can grow themselves into a corner by following the wrong data. He shares why traditional metrics like ROAS can be misleading and how looking at your total bank account balance is the ultimate t… Play episode

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