Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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How Data Powers Meta Ads and Impacts Campaign Performance — Brad Redding | Why More Data means Better Ad Performance, Key Data Meta Needs For Better Campaign Results, Server-side Tracking For Shopify, AI Creative Testing In 2025 (#351)
In this podcast episode, we dive deep into the world of tracking and explore how data powers Meta Ads and impacts campaign performance. Our featured guest is Brad Redding, Founder of GetElevar.com, who shares insights on navigating privacy changes, optimizing ad strategies, and leveraging data to improve e-commerce marketing performance. Topics discussed in this episode: Why Meta still dominates ecommerce advertising with 80% of customer acquisition spend What speci...
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