Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast
Claus Lauter
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From Search To Sale. How AI Drives Consumer Discovery And Retail Spend — Steve Warrington | Why Search Is Underrated By Retailers, How The Customer Journey Has Changed, How To Use Product Data To Boost Search, How AI Improves More Than Just Bidding (#
Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/ --- In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend. Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. The discussion reveals why search engines remain the most influential discovery channe...
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